This Keyword Competition Research Strategy is Almost
Too Easy

Don't tell me you are one of those people who type a
keyword into software and just targets the keywords
that yield the highest search counts? You wouldn't waste
your time doing that now would you? If you have, don't
worry, this article is written for you.

Why you should listen to me:

I have spent literally hundreds of hours reading e-books
and other relevant sources for this information. I work as
a professional SEO and have had huge successes in
some of the highest margin markets on the web. Over
the length of this article I will be sharing with you a
system I use to aid me through my efforts.

When doing keyword research you need to ask yourself
these two very important questions:

1. What is the demand for the keywords I am
researching?

2. What is the supply?

Most SEO professionals use common sense and often try
to find the answer; they just do it the wrong way. If you
own a site that sells Wireless Vacuum Cleaners it's easy
to type your market into Overture's Keyword Selector
Tool and get a list of hundreds of relevant keywords and
their search counts. What you do with this information is
what's important. Some people think an expensive
WordTracker subscription using the Keyword
Effectiveness Index is the answer: they are crazy.

WordTracker is an amazing tool for building huge
keyword lists, but its competition-research data is riddled
with holes (KEI should be used only marginally, its data
should be used amongst a bevy of tools).

Myth: The number of competing pages that show up in
bold when running a search on any search engine is an
accurate indicator of the keywords competition.

Fact: This has got to be one of the most common
misconceptions in online marketing. Whether a keyword
yields 99,000,000 competing pages or 100,000 it doesn't
matter.

To find out the true competition of a keyword you should
KNOW the following.

For the keywords you are targeting in Google:

What is the total quantity of back-links pointing to the
top 10 ranked sites?

How many times is the 'keyword' used in the anchor text
linking back to the top 10 ranked sites?

How many sites use that particular keyword in their title
tag? (you can use the allintitle:'keyword' search for this
data)

Do the top 10 sites all have the 'keyword' in their Meta
description & keyword tags?

Do those top 10 sites all have the 'keyword' in a header
tag somewhere on the body of their page?

Do the top 10 sites use the 'keyword' in the first and last
25 words of the page?

Do the top 10 competing sites bold, underline, or italicize
the 'keyword' somewhere on the page?

Once you gather all of this data you will know EXACTLY
how much competition is involved for the keyword(s) you
plan on targeting.

Why this information is important to you:

Regardless of how much time you put into your efforts, if
the top sites all have 10,000+ back-links with properly
optimized websites you might find it extremely difficult or
impossible to ever sniff the first page of Google. With the
popularity of SEO these days, it is a complete liability not
to know this information before running a SEO campaign.

As you can imagine doing this manually is a detailed &
time consuming process. Researching the sites ranked 1-
10 for all of your keywords relevant to your market can
be an exhausting task. I use a WordTracker subscription
and love its tools for building large lists;
KeywordDiscoveries software had some nice features as
well. I've used free tools like GoodKeywords and
Overture Keyword Selector Tool but none really gave me
the raw data I needed to truly gauge my competition.

For a while, I simply had to research each individual
keyword using the search engines and click through each
individual site. It was a time consuming task but
nonetheless it was effective and very profitable.
Thankfully now I have access to software that automates
the whole process for me. It gives me the information I
need before I choose which keywords to target. To read
a controversial review, about this new industry standard
software visit
http://www.keywordkingdom.com/keyword_software_sc
am_revealed.html

When all is said and done, I hope I have instilled in you
the importance of going the extra mile to research the
competition and not just aimlessly target keywords. You
cannot overlook this step; it can be the difference
between a successful campaign and an utter failure.


______________________________________

David C. Chase is giving away his new, quick and easy
SEO mini-course to the first 250 people who sign up. 
"The 7 Simple, yet Wildly Successful Strategies for SEO". 
Visit http://www.davidcchase.com/seocourse.html to sign
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